APPLE | MAL

SOCIAL MARKETING

ANIMATION · COMPOSITING · DESIGN
Client
Apple | MAL
Year

2017

Tools
  • Adobe Premiere Pro
  • Adobe After Effects
  • Adobe Photoshop
Deliverables
  • Social Vignettes
  • Various Mockups
  • Animated Reveals

Video Production, Motion Design + Digital Mockups

Working with TBWA/Media Arts Lab I was asked to create several animations for use across a wide variety of social networks and mobile advertising platforms. I utilized my understanding of compositing effects to cleanly integrate live-action footage around the gradually filling Apple Rings. This allowed the designs to remain very minimal and keep in line with the thematic consistency of the video narrative. Working with the creative team, I took direction to understand the intent behind the spots and how they should feel fast and fun and built these rather simple animations into quick-cut energetic vignettes.

No Homework Animation

Motion Exploration

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