- Mind Mapping
- Event Strategy
- UX Design
- Adobe Creative Suite
High-Touch Brand Experience For Four Seasons
For three years I have maintained and marketed the innovative brand experience, web presence, and campaign strategy for the Four Seasons Global Food & Wine event known as Chef Fest. Working closely with the Four Seasons executive staff and with my team of creatives, we brought the Chef Fest brand to life and gave it an award-winning web and mobile application as well as a memorable and unique brand identity. Our effort has resulted in numerous awards, honorable mentions, and recognition year after year.
I sourced various images that I thought could tell the story of mixology and bring much needed color to the new chef fest site. Most of these images were from photography that had wood or off-color backgrounds.
I removed backgrounds and competing elements, color matched the selected items and enhanced, sharpened and composited the assets. My goal was to tell the story of mixology in a fun and colorful way.