- 7-Eleven Hawaii
- Cinema 4D
Creating a new brand with a young, fresh look
The 7-Eleven marketing department came to my company asking to revitalize their entire brand. In this process, we have created many subcategories and brands to target millennials and deliver a higher perceived value to the brand as a whole. One of the projects we just finished involved creating a category of beverages as a sub-brand that had its own unique identity and didn’t “feel” 7-Eleven. These images are the few that didn’t make the cut but I felt had an epic look and quality to them.