CW’s tag line is “Dare to Defy”. When I explored this idea, I saw the act of defiance as an inward motivation and an outward reflection of your inner-most thoughts. Exploring this idea of reflection and looking inward. I developed my style frames to cast reflections and allow content to be seen through the logo form and behind the gritty textures that would otherwise have a solid rough exterior. In this way the logos are defying the norm, and stand as a symbol for the brands messaging. Once approved, my style frames were taken and adapted across the entire network brand package. Below are the finished animations with my visual treatments applied.