CW
Rebrand
Art Direction
Style Frames

When Troika was asked by the CW Network to revitalize their brand, they reached out to me to design style frames that would guide the brand through the motion process.

Deliverables

CW’s tag line is “Dare to Defy”. When I explored this idea, I saw the act of defiance as an inward motivation and an outward reflection of your inner-most thoughts. Exploring this idea of reflection and looking inward. I developed my style frames to cast reflections and allow content to be seen through the logo form and behind the gritty textures that would otherwise have a solid rough exterior. In this way the logos are defying the norm, and stand as a symbol for the brands messaging. Once approved, my style frames were taken and adapted across the entire network brand package. Below are the finished animations with my visual treatments applied.

Next Project
Style Frames