Working with Conscious Minds, I developed the brand, guidelines, mockups and packaging designs for Resilience CBD. With a focus on the modern athlete, Resilience CBD is wanted to position themselves as the Nike of CBD products.
I submitted a wide variety of concept explorations for the product packaging. We began to work down the design devices until we arrived at a clear and meaningful package design for the brand. Each concept was also presented as a family of products from oils to balms so we could asses the best direction from each design device. Below are a few examples of alternate explorations along with a product family view.
Layer by layer I worked with the client and creative team to remove unnecessary elements that didn’t convey the value and approach of the brand and we worked to solidify a cohesive look across the entire family of CBD products.