RIOT GAMES
Art Direction
I worked with the team at We Are Royal to craft a high energy approach to the creative direction of the Naafiri promo.
The Concept
Naafiri is the story of rebirth and conquering the darkness that once served as shackles. It’s a tale coming out of the shadows and into the light. It’s a story that we can all learn from and be inspired by. In this project, I embraceed the raw and the brutal, the hopeful and dark and my approach was to feed our audience with emotive visuals they could devour.
