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Art Direction
I worked with the team at We Are Royal to craft a high energy approach to the creative direction of the Naafiri promo.

The Concept

Naafiri is the story of rebirth and conquering the darkness that once served as shackles. It’s a tale coming out of the shadows and into the light. It’s a story that we can all learn from and be inspired by. In this project, I embraceed the raw and the brutal, the hopeful and dark and my approach was to feed our audience with emotive visuals they could devour.

The project was wild, it stretched from 3D high fidelity renderings, to rough graphic exectutions and everything in between.