RIOT/XBOX
Client
—
We Are Royale
Project
—
RIOT | XBOX GAME PASS
Role
—
- Concept
- Narrative
- Environment Design
- Texturing
- Pre-Vis
- Motion Desig
- Lighting + Rendering
- Animation
Delivery
—
- 60s Promo 4K
- 60s Textless 4K
- 60s Broadcast 4K
- 60s Promo HD
- 30s Promo HD
- 30s 9:16 Social
- 15s 1:1 Social
- AEP Toolkit
Final Delivery
The Concept
Riot and XBOX set out to craft an announcement that would not just impress, but astonish both Riot Games enthusiasts and Xbox die-hards. Our team was provided low poly characters as a base, and from that we had to birth an original idea that would capture attention and gear up their audience to join the action. I was responsible for five Riot Games blockbusters cruising into the Xbox Game Pass realm and new that we needed a high-octane strategy to spotlight each game, yet seamlessly tying it all together with less than desirable game objects.
The Execution
I embraced the raw, edgy charm of low-poly artistry, carving five characters from organic rock. These figures, perched on sparkling, crystalline pedestals, commanded a stunning grandeur. To soften their jagged outlines, I worked to dial up the drama of light and shadow; lighting their backs lit by a colossal LED wall, pulsating with the vibrant energy of game footage and Xbox's iconic green typography. Slowing down the camera's movements, I added a weighty solemnity to each shot. The pièce de résistance? Cracks splitting across each sculpture to unveil a torrent of emerald light as a nod to an unparalleled parntership between the two brands.
