14 Brand · Product · Creative operations
Anivive
One voice across a biotech.
Creative direction for Anivive Lifesciences, a pet-health biotech: the launch of Laverdia-CA1, films that show how it works, software for drug discovery and clinical trials, a companion app, the website and LED walls for veterinary trade shows.
- Studio
- Polymer
- Client
- Anivive Lifesciences
- Year
- 2020–2022
- Role
- Creative direction
- Deliverables
- Launch films, packaging and devices, mechanism-of-action films, software and app UI, website, LED walls
01 Laverdia
A launch in soft light.
Launch films for Laverdia-CA1: the bottle opening into light, the pills up close, and the pills being made.
4 films
02 Mechanism of action
How it works, cell by cell.
A film that follows the drug into a cancer cell, with close-ups in 3D and explainers in 2D.
10 films
03 Packaging & devices
Kits for the clinic and the home.
Kits for clinics and vets, a dosing calculator and dispenser, and a DNA kit.
5 pieces
04 Software
Intelligent software, better treatments.
Select, discovery software that finds and evaluates promising drugs; Trial, for faster trial recruitment; and Anivive OS, which ties them to the companion app.
6 pieces
05 Companion app
A pet’s health, in a pocket.
PETMOJI: sign-up, a health tracker, a timeline and walks, drawn in low-poly 3D.
4 screens
06 Web
Pages that explain themselves.
The Anivive site: the homepage, a canine-lymphoma guide told in 3D and data, the vaccines page, and small interactions.
8 pages
Details
07 LED walls
Walls for the show floor.
Content for the booth wall at veterinary trade shows: the product made of light, the pipeline, and the booth itself.
6 pieces
08 Identity
A mark made of pills.
The Anivive logo and wordmark, and the Laverdia wordmark, in motion.
3 marks
Credits
- Ryan BrantCreative direction
- Anivive LifesciencesClient