07 Brand · Product · Creative operations

EA SPORTS

Toolkits for a whole season.

Motion toolkits for EA SPORTS’ 2026 season — NHL 26, Madden NFL 26 and College Football 26 — and the NHL 26 Deluxe cover, made with athletes who were never on set.

Studio
Laundry
Client
EA SPORTS
Year
2025
Role
Creative Director
Deliverables
Cover key art, motion toolkits, 3D renders, brand guidelines

01 Cover art

Athletes who weren’t on set.

Body doubles on the shoot; a model trained on images of each athlete; their heads swapped in with custom LoRAs from early open-source repositories, before custom model training was common.

7 formats

Deluxe Edition key art

One image, every surface

Packfront
1:1
4:5
9:16
Store mock-up · PlayStation
Store mock-up · Xbox

02 NHL 26

Standard and Deluxe, one light.

The macro renders come in both grades: Standard in ice and steel, Deluxe in gold. Drag across a frame to compare them.

71 pieces

Stanley Cup, in the Standard grade of ice and steelStanley Cup, in the Deluxe grade of gold
StandardDeluxe
01 / 10 · Stanley CupDrag to compare

More renders

Toolkit

Motion

03 Madden NFL 26

It’s your game.

A motion toolkit built on the campaign line: AR-styled 3D renders, a type system for supers and lower thirds, social layouts and grid transitions.

23 clips

04 College Football 26

School colours, heavy type.

Team backgrounds, player-rating cards, the logo sting and school flags in cloth.

5 clips

Credits

  1. Ryan BrantCreative Director
  2. EA SPORTSClient